BORN
Design agency acquired by
Tech Mahindra
TCS Interactive
Design group within
Tata Consultancy Services
Leadership roles
For the past 12+ years I have held leadership roles with increasing responsibility.
I am trusted with high-visibility high-impact projects for enterprise systems that enhance productivity and efficiency as well as consumer products that drive adoption and conversion
Virginia Tech
M.S Industrial & Systems Engineering
focus on Human Factors
Mumbai University
B.E Mechanical Engineering
Education
I bring a strong academic foundation and systems thinking approach to my work that I gained during my studies at universities in the USA and India.
Welcome to my portfolio.
I’m a UX Director based in the Bay Area, driven by a passion for crafting elegant, intuitive, and impactful design solutions.
I take a user-centered approach to problem-solving and thrive on tackling complex design challenges by building empathy with users to create experiences that are both effective and meaningful.
Nokia Corp.
Mobile phone and networking equipment manufacturer
Samsung Electronics
Consumer electronics company, part of Samsung Conglomorate
Kyocera Wireless Corp
Consumer electronics and ceramics manufacturer
IC and Team lead roles
For the first half of my career I invested 8 years in designing for mobile devices. I have seen the evolution of these products from feature phones to the ubiquitous smartphones we love today.
I designed apps as well as technology enablers and conducted end user research for products sold in the US and internationally.
About me ..
I’m a UX Director based in the Bay Area, driven by a passion for crafting elegant, intuitive, and impactful design solutions. I take a user-centered approach to problem-solving and thrive on tackling complex design challenges by building empathy with users to create experiences that are both effective and meaningful.
My process starts with deeply understanding end users and aligning with stakeholders to establish a clear and actionable design strategy. From there, I guide my team through every phase of the project lifecycle—ensuring we deliver on commitments, manage expectations, and validate our work through iterative cycles.
I lead global teams of designers and researchers, collaborating closely with customers to address intricate business challenges through thoughtful design. My leadership style emphasizes inclusive, cross-functional collaboration, recognizing that diverse perspectives are essential for creating user-friendly and successful products.